Our Mission: Fueling Elite Athletes®️
The SOAL Athletics mission is to provide drug-free performance nutrition to Earth's elite athletes.
Fueling Elite Athletes®️ is what we do best.
More than a Mindset...
SOAL Athletics® was founded in 2018 by a team of athletes with the wild belief that anything is possible. With Discipline, Resilience, Excellence, Ambition and Morality your wildest dreams will manifest into reality.
When you’re able to overcome the perceived limits holding you back and face life with a no excuses attitude, even in your darkest times you prove that you can achieve anything. We began to understand that the attitude & desire to excel didn’t just translate to the gym, platform or court, it could be applied to every aspect of life.
That No Excuses and by every means necessary mindset became a staple for SOAL Athletics® and transformed into what we call the SOAL Mentality™️. When you adopt the SOAL Mentality™️ in Mind, Body and Spirit, it’s not a matter of if you’ll achieve your goal, it’s when.
The SOAL Mentality™️ is more than a mindset…it’s a way of life.
SOAL Athletics®️is dedicated to improving the health and wellness of athletes across Earth. It is our mission to support the future of sports nutrition and advanced performance.
The SOAL Core Values
What does it mean to D.R.E.A.M Big?
At SOAL Athletics® our core values and The SOAL Mentality® set the precedence, climate and culture of our community. When you DREAM, there is no such thing as too big.
D - DISCIPLINE
Discipline is a key component of the SOAL Mentality® and how SOAL Athletics® does business. Discipline translates to everything you do; your finances, your mental practices and most importantly your health.
Think about your life as a building with pillars: Each pillar must be tended to and built with the utmost rigor to sustain expansion. Whether it be upwards or outwards, any weak spot in those pillars and everything comes tumbling down.
Discipline is your brick, your mortar, your immovable foundation.
R - RESILIENCE
It’s no longer about bouncing back from adversity...Now its abour =t building the strength to be able to move through adversity.
At SOAL Athletics® we believe that power begins with focusing on the cause and building bulletproof mental strength. Whatever doesn’t kill you, will only make your stronger.
Resilience is the key to harmonizing your health and wellness.
E- EXCELLENCE
SOAL Athletics® and The SOAL Mentality® would not exist without the core value of Excellence. It's of the most important vales that one can exhibit: It guides everything we do and is what binds us as a community.
What you do when no one is looking and what you do when everyone is watching must be synonymous. To improve your health and wellness, excellence must be adopted in mind, body and spirit.
A - AMBITION
Every dream worth achieving start’s with first believing that it’s possible. It’s the beginning link in a chain to greatness and the core component of the SOAL Mentality.®
Regardless of the size, nightmares unfold and dreams come true when you believe anything is possible.
M - MORALITY
The difference between those who succeed and those who don’t is their Morality. Do you do what’s right when no is around AND when everyone is around? The SOAL Mentality® ensures when those mentalities match up, goals not only begin to make sense, but the path for others to succeed is created.
The SOAL Guarantee
We take great pride in the fact that all of our supplements at SOAL Athletics are guaranteedDrug and Banned Substance Free. One wrong ingredient up could jeopardize the entire course of your career, health and wellness.
Because Integrity, Trust Transparency and Athlete Respect are integral components to our brand, we have a complete disclosure policy with our supplements. This ensures you know exactly what’s going into your body and ensures your safety.
The SOAL Zero-Tolerance Policy
At SOAL Athletics® equality is one of our top priorities. We believe that Excellence has no Age, Gender, Color, Race or Sexual Orientation. As such, we take pride in holding the highest standard of wide spectrum acceptance. We make it our #1 priority to eliminate prejudice, discrimination and harassment from entry-level employee to top-level executive and everything in between.
About the SOAL Logo
The SOAL Athletics® logo is a multi-layer representation of the brand.
The core of the logo are the letters S.O.A.L in victorious white which are an acronym for Spirit Of A Lion.
The silhouette of the lion within the S and O represent Alpeyak, the stoic wisdom and tenacity of the brand.
The Outter-most layer consists of four stacked slashes in Electric Yellow that represent the resilient energy and ‘by any means’ culture.
About the SOAL Creator
About Darius M. Riddick
Darius is an Armed Forces Veteran who served 10 years in the United States Air Force as an Explosive Ordnance Disposal (EOD) technician. During his numerous tours overseas, Darius discovered a substantial gap in performance nutrition, health and wellness for those on the Frontline. The security of National Defense was in the hands of those who were restless, fatigued and battle-weakened. Darius knew something had to change
How SOAL was Born
“SOAL is a brand dedicated to supporting the needs of those that go above and beyond the call of duty. I wanted to create something that [We] could trust. No lies, no cheap products and no bullshit. The tactical force in defense of the Nation deserves more than that. The World needed a brand that knew what it was like to be in the trenches, and what it took to get out. That is the foundation of the SOAL community.”
Certifications
Over the coming years, Darius worked with numerous military and federal agencies to boast the outreach of SOAL including EOD, FBI, ATF, AFCE, JTTF and MPD. He later became certified through the National Academy of Sports Medicine (NASM) as a Performance Enhancement Specialist (PES), Weight Loss Specialist (WLS) and Certified Sports Nutrition Coach (CSNC). in 2020, Darius solidified his position as Subject Matter Expert, by obtaining his Bachelors of Science in Health & Wellness from Purdue University. Shortly after Darius completed his Master of Science in Exercise Science to pursue a Ph.D in Rehabilitation and Movement Sciences.
